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The environment of digital marketing is progressing fast. Two notable figures – Donald Trump and Elon Musk – show how tactical marketing can mold consumer opinion. Read more in [url https://www.businessupturn.com/brand-post/trumps-2024-campaign-elon-musks-success-digital-marketing-parallels-by-flyx-marketing-founder-albert-valiakhmetov/] Social Media & Direct Engagement Both Trump and Musk take advantage of social media to reach out with their fans. Trump's campaign heavily is built on social media messages, while Musk's entrepreneurial expansion is dependent on his online presence. Controversy as a Marketing Tool Both figures adopt controversy to remain visible. This approach maintains them at the core of press coverage.